Yuh Campus Aktivierung

Yuh Campus Aktivierung

Yuh

The Challenge

The Challenge

Yuh wanted to increase brand awareness and strengthen brand loyalty among students by becoming part of their everyday university experience. The goal was to create a campaign that feels authentic, useful and naturally integrated into student life instead of traditional advertising.

Yuh wanted to increase brand awareness and strengthen brand loyalty among students by becoming part of their everyday university experience. The goal was to create a campaign that feels authentic, useful and naturally integrated into student life instead of traditional advertising.

Target

audience

Target

audience

Students and young adults across Swiss universities with high smartphone usage and strong digital engagement.

Students and young adults across Swiss universities with high smartphone usage and strong digital engagement.

Campaign

period

Campaign

period

4 months - 4 universities

4 months - 4 universities

Our Approach

Together with Yuh and Mediatonic SA, we-charge developed a high visibility student activation combining DOOH advertising, branded charging stations and branded powerbanks.
The campaign was designed to place the Yuh brand directly into real life student situations and create repeated daily interactions through useful charging solutions on campus.

The Execution

DOOH advertising

Digital out of home placements across university environments.

Station branding

Yuh branded charging stations integrated directly into student areas and campus environments.

Powerbank branding

Branded Yuh powerbanks distributed directly to students through the we-charge network.

Daily integration

Charging stations and powerbanks became part of students’ everyday routines and study life.

The Results

1’336

48,000+

1’336

powerbank rentals

powerbank rentals accross all 4 events

powerbank rentals

4 month

94%

4 month

campaign period

of users rated the experience positively

campaign period

4

3.2x

4

universities

higher brand recall vs. standard event sponsorship

universities

Strong

20 min

Strong

brand presence within student environments

average brand contact time per rental

brand presence within student environments

High

11,200+

High

visibility through real everyday usage situations

app interactions across the campaign period

visibility through real everyday usage situations

Positive

11,200+

Positive

community feedback and authentic student engagement

app interactions across the campaign period

community feedback and authentic student engagement

Direct

11,200+

Direct

interaction between students and the Yuh brand

app interactions across the campaign period

interaction between students and the Yuh brand

Teamwork you simply can’t overlook. Thanks for combining visibility with real substance. Students immediately notice when something feels authentic.

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.