
Yuh

Our Approach
Together with Yuh and Mediatonic SA, we-charge developed a high visibility student activation combining DOOH advertising, branded charging stations and branded powerbanks.
The campaign was designed to place the Yuh brand directly into real life student situations and create repeated daily interactions through useful charging solutions on campus.
The Execution
DOOH advertising
Digital out of home placements across university environments.
Station branding
Yuh branded charging stations integrated directly into student areas and campus environments.
Powerbank branding
Branded Yuh powerbanks distributed directly to students through the we-charge network.
Daily integration
Charging stations and powerbanks became part of students’ everyday routines and study life.
The Results
Teamwork you simply can’t overlook. Thanks for combining visibility with real substance. Students immediately notice when something feels authentic.
Behind the Scenes




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