Social Media Meets Event Activation

Social Media Meets Event Activation

Vape GmbH

The Challenge

The Challenge

Vape GmbH wanted to strengthen brand visibility both online and directly at events. The goal was to combine social media marketing with physical event activations to create more awareness, engagement and direct interaction with event visitors.

Vape GmbH wanted to strengthen brand visibility both online and directly at events. The goal was to combine social media marketing with physical event activations to create more awareness, engagement and direct interaction with event visitors.

Target

audience

Target

audience

Event visitors, lifestyle audiences and vape consumers with strong social media usage and interest in brand experiences.

Event visitors, lifestyle audiences and vape consumers with strong social media usage and interest in brand experiences.

Campaign

period

Campaign

period

4 events

4 events

Our Approach

we-charge combined social media content creation, posting, branded station visibility, screen advertising and on site product activation.
The campaign connected digital storytelling with direct event presence, allowing Vape GmbH to be visible before, during and after the events.

The Execution

Social media marketing

Content creation and posting across social media channels.

Station branding

Branded powerbank station in the Vape GmbH look placed at events.

Screen advertising

Digital screen advertising on the powerbank station during event activations.

Event activation

Vapes were brought to events for sales, giveaways and direct product interaction.

The Results

4

48,000+

4

events

powerbank rentals accross all 4 events

events

Social

94%

Social

media content creation and posting

of users rated the experience positively

media content creation and posting

Branded

3.2x

Branded

powerbank station visibility

higher brand recall vs. standard event sponsorship

powerbank station visibility

Digital

20 min

Digital

screen advertising at events

average brand contact time per rental

screen advertising at events

Direct

11,200+

Direct

product interaction through sales and giveaways

app interactions across the campaign period

product interaction through sales and giveaways

Combination

11,200+

Combination

of online visibility and physical event presence

app interactions across the campaign period

of online visibility and physical event presence

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.