Connecting Brands with Real Event Experiences

Connecting Brands with Real Event Experiences

Swisscom

The Challenge

The Challenge

Swisscom wanted to strengthen its visibility at major Swiss events while creating real and useful interactions with visitors. The goal was to move beyond traditional sponsorship visibility and integrate the Swisscom brand directly into the event experience through practical utility, charging solutions and branded touchpoints.

Swisscom wanted to strengthen its visibility at major Swiss events while creating real and useful interactions with visitors. The goal was to move beyond traditional sponsorship visibility and integrate the Swisscom brand directly into the event experience through practical utility, charging solutions and branded touchpoints.

Target

audience

Target

audience

Event visitors across Switzerland with high smartphone usage, strong digital engagement and frequent mobile connectivity needs during live events.

Event visitors across Switzerland with high smartphone usage, strong digital engagement and frequent mobile connectivity needs during live events.

Campaign

period

Campaign

period

5 events

5 events

Our Approach

We-charge developed a large scale multi channel event activation combining branded powerbanks, station branding, screen advertising and on site event activations.
The campaign was designed to place the Swisscom brand directly into the hands of visitors while creating continuous visibility across physical and digital touchpoints throughout the event environment.

The Execution

Powerbank branding

Over 10’000 Swisscom branded powerbanks distributed across multiple events.

Station branding

Fully branded Swisscom charging stations integrated into event areas.

DOOH advertising

Digital screen advertising across the we-charge event network.

Event activations

Interactive on site activations designed to increase engagement and strengthen brand interaction with visitors.

The Results

10’000+

48,000+

10’000+

branded powerbanks

powerbank rentals accross all 4 events

branded powerbanks

5

94%

5

major events

of users rated the experience positively

major events

Strong

3.2x

Strong

visibility across event environments

higher brand recall vs. standard event sponsorship

visibility across event environments

Direct

20 min

Direct

interaction between visitors and the Swisscom brand

average brand contact time per rental

interaction between visitors and the Swisscom brand

Continuous

11,200+

Continuous

charging touchpoints throughout the event experience

app interactions across the campaign period

charging touchpoints throughout the event experience

Combination

11,200+

Combination

of physical branding, DOOH visibility and real utility

app interactions across the campaign period

of physical branding, DOOH visibility and real utility

High scale

11,200+

High scale

event activation with strong brand presence

app interactions across the campaign period

event activation with strong brand presence

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.