Bringing Casino Entertainment into Nightlife

Bringing Casino Entertainment into Nightlife

Swiss Casinos

The Challenge

The Challenge

Swiss Casinos wanted to present its brand world in a modern way and create strong visibility within the local nightlife scene. The goal was to connect the Swiss Casinos experience with a relevant entertainment environment and promote some of its most popular games directly where the target audience spends time.

Swiss Casinos wanted to present its brand world in a modern way and create strong visibility within the local nightlife scene. The goal was to connect the Swiss Casinos experience with a relevant entertainment environment and promote some of its most popular games directly where the target audience spends time.

Target

audience

Target

audience

Nightlife visitors and entertainment focused guests at Club Vior with high smartphone usage and strong interest in leisure, lifestyle and gaming experiences.

Nightlife visitors and entertainment focused guests at Club Vior with high smartphone usage and strong interest in leisure, lifestyle and gaming experiences.

Campaign

period

Campaign

period

12 months - Club activation

12 months - Club activation

Our Approach

we-charge developed a branded nightlife activation that connected practical charging with the visual world of Swiss Casinos.
By combining custom powerbank designs, a fully branded station and direct interaction during charging, Swiss Casinos became visible in a natural and memorable way inside the club environment.

The Execution

Powerbank branding

Three different powerbank designs were created using some of the most recognisable Swiss Casinos game motifs.

Station branding

A fully branded powerbank station in the Swiss Casinos look was placed directly inside Club Vior.

Nightlife placement

The activation was integrated into the club environment, allowing guests to interact with the brand while charging their phones.

Game promotion

The branded powerbanks helped promote some of Swiss Casinos’ most popular games in a visible and engaging way.

The Results

400+

48,000+

400+

powerbank rentals

powerbank rentals accross all 4 events

powerbank rentals

67

94%

67

retained powerbanks

of users rated the experience positively

retained powerbanks

High

3.2x

High

visibility within the local nightlife scene

higher brand recall vs. standard event sponsorship

visibility within the local nightlife scene

Strong

20 min

Strong

attention through multiple branded powerbank designs

average brand contact time per rental

attention through multiple branded powerbank designs

Direct

11,200+

Direct

interaction between guests and the Swiss Casinos brand

app interactions across the campaign period

interaction between guests and the Swiss Casinos brand

Memorable

11,200+

Memorable

connection between entertainment, nightlife and charging

app interactions across the campaign period

connection between entertainment, nightlife and charging

Behind the Scenes

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.