Sunrise

The Challenge

The Challenge

Sunrise wanted to strengthen its brand presence at events while offering guests a practical and useful service: free charging directly on site. The goal was to provide visitors with an easy charging solution and integrate the Sunrise brand into the event experience in a helpful and visible way.

Sunrise wanted to strengthen its brand presence at events while offering guests a practical and useful service: free charging directly on site. The goal was to provide visitors with an easy charging solution and integrate the Sunrise brand into the event experience in a helpful and visible way.

Target

audience

Target

audience

Overall event visitors and Sunrise Starzone members with high smartphone usage and the need for a simple, free charging solution during live events.

Overall event visitors and Sunrise Starzone members with high smartphone usage and the need for a simple, free charging solution during live events.

Campaign

period

Campaign

period

Winter sports and event season - 10+ events

Winter sports and event season - 10+ events

Our Approach

we-charge developed a flexible charging solution that allowed Sunrise to use branded charging stations and powerbanks independently at its own events.
Since the entire system works digitally, Sunrise was able to place the stations on site, offer guests free charging and create a branded experience fully aligned with its own visual identity.

The Execution

Station branding

Fully branded Sunrise charging stations placed across different events.

Powerbank branding

300+ Sunrise branded powerbanks used by event guests.

Self managed activation

Sunrise independently transported, installed and operated the stations on site.

Digital charging experience

The digital we-charge system made it easy for guests to access free charging directly at the event.

The Results

10+

48,000+

10+

Events

powerbank rentals accross all 4 events

Events

300+

94%

300+

branded powerbanks

of users rated the experience positively

branded powerbanks

Free

3.2x

Free

charging experience for event guests

higher brand recall vs. standard event sponsorship

charging experience for event guests

Strong

20 min

Strong

Sunrise brand visibility on site

average brand contact time per rental

Sunrise brand visibility on site

Direct

11,200+

Direct

interaction between visitors and the Sunrise brand

app interactions across the campaign period

interaction between visitors and the Sunrise brand

Flexible

11,200+

Flexible

charging solution fully integrated into the Sunrise event setup

app interactions across the campaign period

charging solution fully integrated into the Sunrise event setup

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.