Branded Charging Experience for Premium Event Guests

Branded Charging Experience for Premium Event Guests

SAP x Compresso AG

The Challenge

The Challenge

SAP wanted to create a premium and interactive guest experience during its own event while offering visitors a practical and modern charging service on site. The goal was to combine branded charging solutions, event engagement and exclusive visibility to create a memorable experience for attendees.

SAP wanted to create a premium and interactive guest experience during its own event while offering visitors a practical and modern charging service on site. The goal was to combine branded charging solutions, event engagement and exclusive visibility to create a memorable experience for attendees.

Target

audience

Target

audience

SAP event guests, business visitors and professional audiences with high smartphone usage during live event experiences.

SAP event guests, business visitors and professional audiences with high smartphone usage during live event experiences.

Campaign

period

Campaign

period

Event activation

Event activation

Our Approach

Together with Compresso AG, we-charge developed a fully branded charging activation combining customised powerbanks, branded stations, digital screen advertising and interactive giveaways.
The activation was designed to strengthen SAP’s brand presence while offering guests a seamless and useful charging experience throughout the event.

The Execution

Station branding

A fully branded SAP charging station was integrated directly into the event environment.

Powerbank branding

SAP branded powerbanks in three different colours were produced for the activation.

Giveaway activation

Interactive giveaways and branded powerbanks created additional engagement opportunities for guests.

DOOH advertising

Exclusive screen advertising integrated into the event setup.

Self managed event integration

SAP independently transported and installed the charging stations at the event to provide guests with a premium charging service and branded experience.

The Results

Fully

48,000+

Fully

branded event charging experience

powerbank rentals accross all 4 events

branded event charging experience

SAP

94%

SAP

powerbanks in three custom colour variations

of users rated the experience positively

powerbanks in three custom colour variations

Direct

3.2x

Direct

interaction between guests and the SAP brand

higher brand recall vs. standard event sponsorship

interaction between guests and the SAP brand

Combination

20 min

Combination

of utility, giveaways and digital visibility

average brand contact time per rental

of utility, giveaways and digital visibility

Premium

11,200+

Premium

guest experience integrated directly into the event environment

app interactions across the campaign period

guest experience integrated directly into the event environment

Strong

11,200+

Strong

event presence through charging solutions and branded touchpoints

app interactions across the campaign period

event presence through charging solutions and branded touchpoints

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.