High Energy DOOH Visibility for Students and Football Fans

High Energy DOOH Visibility for Students and Football Fans

Red Bull

The Challenge

The Challenge

Red Bull wanted to increase visibility during the football world championship season and semester start periods at Swiss universities. The goal was to position the brand directly within high traffic student environments and social viewing moments through strong digital visibility.

Red Bull wanted to increase visibility during the football world championship season and semester start periods at Swiss universities. The goal was to position the brand directly within high traffic student environments and social viewing moments through strong digital visibility.

Target

audience

Target

audience

Students, football fans and young adults in university environments and public viewing situations with high digital engagement and strong lifestyle affinity.

Students, football fans and young adults in university environments and public viewing situations with high digital engagement and strong lifestyle affinity.

Campaign

period

Campaign

period

World Cup campaign and semester start phase

World Cup campaign and semester start phase

Our Approach

we-charge developed a focused DOOH campaign across selected high frequency university and student locations.
The activation was designed to maximise visibility during key social and student driven moments throughout the campaign period.

The Execution

DOOH advertising

Digital screen advertising placements across 10 selected we-charge locations.

University visibility

Campaign placements focused on university environments and semester start periods.

World Cup integration

The campaign aligned with football viewing moments and social event environments during the WM season.

Continuous screen presence

Red Bull maintained strong visibility throughout the campaign duration via repeated screen loops.

The Results

10

48,000+

10

DOOH locations

powerbank rentals accross all 4 events

DOOH locations

Strong

94%

Strong

visibility in student environments

of users rated the experience positively

visibility in student environments

High

3.2x

High

frequency digital exposure during key campaign moments

higher brand recall vs. standard event sponsorship

frequency digital exposure during key campaign moments

Continuous

20 min

Continuous

brand presence throughout semester start and WM season

average brand contact time per rental

brand presence throughout semester start and WM season

Direct

11,200+

Direct

visibility within high traffic university areas

app interactions across the campaign period

visibility within high traffic university areas

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.