Seasonal Brand Visibility Across Switzerland

Seasonal Brand Visibility Across Switzerland

Raclette Suisse

The Challenge

The Challenge

Raclette Suisse wanted to create strong seasonal awareness and make the brand visible in environments that naturally fit the Raclette experience. The focus was on highly frequented locations across Switzerland from October to April, ensuring continuous visibility during the most relevant seasonal period.

Raclette Suisse wanted to create strong seasonal awareness and make the brand visible in environments that naturally fit the Raclette experience. The focus was on highly frequented locations across Switzerland from October to April, ensuring continuous visibility during the most relevant seasonal period.

Target

audience

Target

audience

Consumers across Switzerland in high traffic environments with a strong connection to food, social gatherings, winter experiences and Swiss traditions.

Consumers across Switzerland in high traffic environments with a strong connection to food, social gatherings, winter experiences and Swiss traditions.

Campaign

period

Campaign

period

October to April - 6 month campaign period

October to April - 6 month campaign period

Our Approach

we-charge developed an integrated OOH and DOOH campaign combining physical brand presence with continuous digital visibility across the network.
The campaign connected branded charging stations with digital screen advertising to create repeated touchpoints throughout the entire seasonal period.

The Execution

Station branding

6 branded Raclette Suisse charging stations created physical brand presence on site.

DOOH advertising

Digital advertising placements across more than 75 locations with a total of 88 screens.

OOH visibility

Branded charging stations created visible physical touchpoints within highly frequented public environments.

Seasonal placement

The campaign remained active from October to April to maintain strong brand visibility throughout the full seasonal phase.

The Results

6

48,000+

6

branded stations

powerbank rentals accross all 4 events

branded stations

6

94%

6

month campaign period

of users rated the experience positively

month campaign period

75+

3.2x

75+

locations

higher brand recall vs. standard event sponsorship

locations

88

20 min

88

screens

average brand contact time per rental

screens

Continuous

11,200+

Continuous

seasonal visibility across Switzerland

app interactions across the campaign period

seasonal visibility across Switzerland

Strong

11,200+

Strong

presence in highly frequented environments

app interactions across the campaign period

presence in highly frequented environments

Combination

11,200+

Combination

of physical brand experience and digital reach

app interactions across the campaign period

of physical brand experience and digital reach

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.