Beauty & Lifestyle Activation at Naturklang Events

Beauty & Lifestyle Activation at Naturklang Events

Perfosan x Batiste

The Challenge

The Challenge

Perfosan and Batiste wanted to increase brand visibility within female focused beach and lifestyle event environments while creating direct interaction with visitors. The goal was to connect the brands with beauty, lifestyle and summer experiences through useful charging solutions, sampling and digital visibility.

Perfosan and Batiste wanted to increase brand visibility within female focused beach and lifestyle event environments while creating direct interaction with visitors. The goal was to connect the brands with beauty, lifestyle and summer experiences through useful charging solutions, sampling and digital visibility.

Target

audience

Target

audience

Female event visitors, beach lifestyle audiences and beauty focused consumers attending Naturklang events across Switzerland.

Female event visitors, beach lifestyle audiences and beauty focused consumers attending Naturklang events across Switzerland.

Campaign

period

Campaign

period

10 events

10 events

Our Approach

we-charge developed a lifestyle focused activation combining branded charging stations, branded powerbanks, screen advertising and product sampling.
The activation was designed to place the brands directly into the hands of visitors while creating repeated visibility throughout the event environments.

The Execution

Powerbank branding

600 branded Perfosan x Batiste powerbanks produced for the activation.

Station branding

2 fully branded charging stations integrated into Naturklang event locations.

DOOH advertising

Digital screen advertising displayed throughout the charging experience.

Sampling activation

Product samples distributed directly to visitors during the events.

Lifestyle integration

The activation was integrated naturally into beach, lifestyle and female focused event environments.

The Results

600

48,000+

600

branded powerbanks

powerbank rentals accross all 4 events

branded powerbanks

2

94%

2

branded charging stations

of users rated the experience positively

branded charging stations

10

3.2x

10

events

higher brand recall vs. standard event sponsorship

events

Strong

20 min

Strong

visibility within female lifestyle environments

average brand contact time per rental

visibility within female lifestyle environments

Direct

11,200+

Direct

interaction through charging, sampling and screen advertising

app interactions across the campaign period

interaction through charging, sampling and screen advertising

Combination

11,200+

Combination

of beauty branding, utility and live event engagement

app interactions across the campaign period

of beauty branding, utility and live event engagement

High

11,200+

High

brand presence throughout Naturklang beach and lifestyle events

app interactions across the campaign period

brand presence throughout Naturklang beach and lifestyle events

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.