Charging Experience in the Swiss Alps

Charging Experience in the Swiss Alps

Migros Hiking Sounds

The Challenge

The Challenge

Migros Hiking Sounds wanted to offer visitors and hikers a practical charging solution during the event experience across different mountain destinations in Switzerland. The goal was to improve the visitor experience with mobile charging services while integrating the festival branding directly into the charging experience.

Migros Hiking Sounds wanted to offer visitors and hikers a practical charging solution during the event experience across different mountain destinations in Switzerland. The goal was to improve the visitor experience with mobile charging services while integrating the festival branding directly into the charging experience.

Target

audience

Target

audience

Hikers, music festival visitors and outdoor audiences attending Migros Hiking Sounds across Swiss mountain destinations.

Hikers, music festival visitors and outdoor audiences attending Migros Hiking Sounds across Swiss mountain destinations.

Campaign

period

Campaign

period

Event activation during Migros Hiking Sounds

Event activation during Migros Hiking Sounds

Our Approach

we-charge provided a flexible charging setup that allowed Migros Hiking Sounds to independently operate branded charging stations, branded powerbanks and screen advertising across multiple event locations.
The activation combined practical utility with festival branding and supported guests throughout the hiking and live music experience.

The Execution

Station branding

Migros Hiking Sounds branded charging stations placed at different event locations.

Powerbank branding

Custom branded powerbanks integrated into the festival environment.

Screen advertising

Digital screen advertising integrated directly into the charging stations during the event.

Self managed setup

Migros Hiking Sounds independently transported and installed the stations and powerbanks at the event locations.

Outdoor charging experience

The charging solution supported visitors and hikers during the outdoor festival and hiking experience.

The Results

Branded

48,000+

Branded

charging experience across multiple mountain event locations

powerbank rentals accross all 4 events

charging experience across multiple mountain event locations

Digital

94%

Digital

screen visibility throughout the event environment

of users rated the experience positively

screen visibility throughout the event environment

Direct

3.2x

Direct

interaction between visitors and the Migros Hiking Sounds brand

higher brand recall vs. standard event sponsorship

interaction between visitors and the Migros Hiking Sounds brand

Improved

20 min

Improved

guest experience through practical charging solutions

average brand contact time per rental

guest experience through practical charging solutions

Flexible

11,200+

Flexible

mobile charging during hiking and live music events

app interactions across the campaign period

mobile charging during hiking and live music events

Strong

11,200+

Strong

visibility within the festival environment

app interactions across the campaign period

visibility within the festival environment

Behind the Scenes

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.