Festival Season priceless Kampagne

Festival Season priceless Kampagne

Metro Boutique

The Challenge

The Challenge

Metro Boutique wanted to increase brand awareness and create authentic interactions with a young, trend conscious audience during Swiss events and festivals. The goal was to connect the Metro Boutique lifestyle directly with memorable festival experiences and encourage visitors to organically engage with the brand online and offline.

Metro Boutique wanted to increase brand awareness and create authentic interactions with a young, trend conscious audience during Swiss events and festivals. The goal was to connect the Metro Boutique lifestyle directly with memorable festival experiences and encourage visitors to organically engage with the brand online and offline.

Target

audience

Target

audience

16 to 25 year old festival visitors with a strong interest in fashion, lifestyle, social media and street culture.

16 to 25 year old festival visitors with a strong interest in fashion, lifestyle, social media and street culture.

Campaign

period

Campaign

period

Summer event season - 4 events

Summer event season - 4 events

Our Approach

we-charge developed a lifestyle focused activation that combined branded charging solutions, merchandise visibility and social sharing moments.
The campaign was designed to place Metro Boutique directly into the hands of visitors through branded powerbanks and charging stations while creating natural social media exposure through user generated content.

The Execution

Branded charging stations

Metro Boutique branded charging stations distributed across multiple event locations.

Powerbank branding

Custom Metro Boutique powerbanks rented directly to festival visitors.

Merchandise integration

Additional branded merchandise used to strengthen visibility and engagement on site.

Social media activation

Participants organically shared the experience online through Instagram Stories, posts and festival content.

The Results

4

48,000+

4

events

powerbank rentals accross all 4 events

events

1’000+

94%

1’000+

powerbanks rented

of users rated the experience positively

powerbanks rented

300+

3.2x

300+

retained powerbanks

higher brand recall vs. standard event sponsorship

retained powerbanks

Strong

20 min

Strong

increase in brand interaction during events

average brand contact time per rental

increase in brand interaction during events

High

11,200+

High

organic visibility through social media sharing

app interactions across the campaign period

organic visibility through social media sharing

Direct

11,200+

Direct

connection between physical experience and online engagement

app interactions across the campaign period

connection between physical experience and online engagement

Clear

11,200+

Clear

indication of strong brand loyalty and long term brand presence

app interactions across the campaign period

indication of strong brand loyalty and long term brand presence

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.