Student & Lifestyle Activation Across Switzerland

Student & Lifestyle Activation Across Switzerland

Puerto Mate

The Challenge

The Challenge

Mate wanted to increase visibility among students and young lifestyle audiences through direct activations in schools, shopping centres and events. The goal was to create strong everyday visibility and connect the brand with real life experiences through useful and interactive touchpoints.

Mate wanted to increase visibility among students and young lifestyle audiences through direct activations in schools, shopping centres and events. The goal was to create strong everyday visibility and connect the brand with real life experiences through useful and interactive touchpoints.

Target

audience

Target

audience

Students, young adults and lifestyle focused consumers in schools, shopping centres and public event environments.

Students, young adults and lifestyle focused consumers in schools, shopping centres and public event environments.

Campaign

period

Campaign

period

School and event activation campaign

School and event activation campaign

Our Approach

we-charge developed a multi channel activation combining branded charging stations, branded powerbanks and digital screen advertising.
The campaign was designed to create repeated brand visibility during everyday situations while supporting activations at schools, shopping centres and live events.

The Execution

Station branding

Mate branded charging stations used across schools, shopping centres and event locations.

Powerbank branding

Custom branded Mate powerbanks distributed during activations.

Screen advertising

Digital advertising placements integrated directly into the charging stations.

School activations

Interactive activations and brand presence at schools and student environments.

Event & shopping centre presence

The branded charging setup was also used at events and shopping centres to increase visibility and engagement.

The Results

Strong

48,000+

Strong

visibility among students and young audiences

powerbank rentals accross all 4 events

visibility among students and young audiences

Combination

94%

Combination

of DOOH visibility and physical brand interaction

of users rated the experience positively

of DOOH visibility and physical brand interaction

Direct

3.2x

Direct

integration into everyday environments

higher brand recall vs. standard event sponsorship

integration into everyday environments

Flexible

20 min

Flexible

activations across schools, events and shopping centres

average brand contact time per rental

activations across schools, events and shopping centres

High

11,200+

High

brand presence through repeated touchpoints and charging interactions

app interactions across the campaign period

brand presence through repeated touchpoints and charging interactions

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

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© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.