Mastercard
Our Approach
We-charge developed a multi channel activation built around one clear goal: to make the Mastercard brand message “Priceless Moments” tangible, strengthen brand perception among event visitors and motivate them to add Mastercard to their mobile wallet.
The campaign combined branded powerbanks, branded charging stations, exclusive DOOH screen advertising, OOH visibility, app communication and payment incentives inside the we-charge app.
The Execution
Execution
We used over 4’000 branded powerbanks and branded charging stations at events such as Lausanne Fédéral de Gymnastique, Zürich Openair and ZOA City.
Mastercard also received exclusive advertising rights on all screens on site, as well as OOH placements. At Zürich Openair, Mastercard hosted its own “Wheel of Fortune” activation, where visitors could win branded powerbanks.
Station branding
Branded Mastercard charging stations placed across the festival area.
DOOH advertising
15 second Mastercard spot displayed in the screen loop on all event stations.
Powerbank branding
Over 4’000 Mastercard branded powerbanks handed directly into visitors’ hands.
App advertising
In app promotions and benefits for users paying with Mastercard.
The Results
Behind the Scenes
Your brand deserves to be at the center of the energy.
Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.