Dr. Oetker
Our Approach
we-charge developed an integrated DOOH and OOH activation combining digital visibility, physical branding and live product experiences.
The campaign connected branded charging stations, digital screens and pizza sampling to create direct interaction between consumers and the Dr. Oetker brand during the tournament atmosphere.
The Execution
DOOH advertising
Advertising placements across more than 45 screens within the we-charge network.
Station branding
25 fully branded Dr. Oetker charging stations placed in selected locations.
Powerbank branding
600 branded powerbanks distributed directly into consumers’ hands.
Sampling & Public Viewing activation
Mini pizza sampling and public viewing activations at selected locations created direct interaction between consumers and the Dr. Oetker brand during live football moments.
Tournament integration
The campaign remained active throughout the entire World Cup campaign period.
The Results
Behind the Scenes
Your brand deserves to be at the center of the energy.
Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.