Premium Charging Experience for Global Art Events

Premium Charging Experience for Global Art Events

Art Basel x UBS

The Challenge

The Challenge

Art Basel and UBS wanted to offer visitors a premium charging experience during one of the world’s most recognised art events while maintaining a clean and high quality event environment. The goal was to provide practical utility for guests, create seamless charging access and strengthen sponsor visibility through exclusive screen advertising placements.

Art Basel and UBS wanted to offer visitors a premium charging experience during one of the world’s most recognised art events while maintaining a clean and high quality event environment. The goal was to provide practical utility for guests, create seamless charging access and strengthen sponsor visibility through exclusive screen advertising placements.

Target

audience

Target

audience

International Art Basel visitors, VIP guests, business audiences and culturally engaged event attendees with high smartphone usage during the event experience.

International Art Basel visitors, VIP guests, business audiences and culturally engaged event attendees with high smartphone usage during the event experience.

Campaign

period

Campaign

period

Event activation during Art Basel

Event activation during Art Basel

Our Approach

we-charge provided charging stations for Art Basel guests while integrating exclusive sponsor visibility for UBS across the digital screen network.
The activation combined premium utility with high end event branding and created direct interaction points throughout the event environment.

The Execution

Charging stations

we-charge charging stations placed directly at the Art Basel event locations for visitor use.

Powerbank integration

Powerbanks in the we-charge design provided guests with flexible mobile charging during the event.

Exclusive screen advertising

UBS booked exclusive advertising placements across the we-charge screens during the activation.

Premium event integration

The charging experience was integrated naturally into the premium Art Basel environment.

The Results

Premium

48,000+

Premium

charging solution for Art Basel visitors

powerbank rentals accross all 4 events

charging solution for Art Basel visitors

Exclusive

94%

Exclusive

UBS visibility across digital screens

of users rated the experience positively

UBS visibility across digital screens

Direct

3.2x

Direct

interaction with guests during the event experience

higher brand recall vs. standard event sponsorship

interaction with guests during the event experience

Combination

20 min

Combination

of utility, sponsorship visibility and premium event integration

average brand contact time per rental

of utility, sponsorship visibility and premium event integration

High

11,200+

High

quality brand presence within an international cultural environment

app interactions across the campaign period

quality brand presence within an international cultural environment

Behind the Scenes

Your brand deserves to be at the center of the energy.

Whether you're an organizer looking to elevate your event experience or a brand ready to meet your audience where they're most alive — let's make it happen.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.

Ready to put your brand where people engage?

Subscribe to our newsletter for the latest updates!

By submitting, you agree to our Terms and Privacy Policy and give your permission to process your personal data for the purposes specified in our Privacy Policy.

© 2026 we-charge GmbH. All rights reserved.