
Art Basel x UBS

Our Approach
we-charge provided charging stations for Art Basel guests while integrating exclusive sponsor visibility for UBS across the digital screen network.
The activation combined premium utility with high end event branding and created direct interaction points throughout the event environment.
The Execution
Charging stations
we-charge charging stations placed directly at the Art Basel event locations for visitor use.
Powerbank integration
Powerbanks in the we-charge design provided guests with flexible mobile charging during the event.
Exclusive screen advertising
UBS booked exclusive advertising placements across the we-charge screens during the activation.
Premium event integration
The charging experience was integrated naturally into the premium Art Basel environment.
The Results
Behind the Scenes




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